The Truth Behind Melaleuca, The Wellness Company
What is Melaleuca?
Melaleuca is a membership based, non-advertised shopping club that began in 1985 and has grown from a little startup in rural Idaho to a multi-billion dollar enterprise doing business in over 20 countries around the globe. It has become one of the largest catalog, online retailers, and manufacturer of consumer packaged goods in the world. Today, millions shop at Melaleuca, The Wellness Company every month.
Melaleuca manufactures approximately 500 personal care, home cleaning, health and cosmetic products, competing against giant manufacturers like Procter & Gamble, Colgate-Palmolive and Unilever. But Melaleuca has taken a different route to distribute its consumer packaged goods (CPG) to the masses.
Rather than sell its products in retail stores like Wal-Mart, Costco, Sam's Club, Whole Foods, Walgreens, or Smiths, etc., Melaleuca relies on word-of-mouth marketing from its customers willing to do so then and ships products directly to their homes. This alternative strategy enables Melaleuca to compete against the behemoth product manufacturers that spend billions in advertising each year and distribution.
This also allows Melaleuca to dodge the pricey turf wars over shelf space in the retailers’ stores. In order to persuade retailers to give them shelf space, CPG manufacturers are forced to present mind-blowing media budgets and advertising campaigns aimed at driving customers into those stores so that a customer recognizes and purchases a particular brand. Melaleuca has chosen not to play in that game.
Instead, Melaleuca can afford to use more expensive and higher quality ingredients and allow the customer the opportunity to save money on products that are high quality and safer for the home and environment. A person simply replaces what they were previously buying off local store shelves. Simply put, Melaleuca passes the savings onto their members by offering better value compared to local store type products. For example, less than $1 allows Melaleuca customers to purchase an amazing 16oz bottle of toxic chemical free bathroom tub and tile cleaner to replace what would be purchased off a local store shelf like Tilex or Scrubbing Bubbles at 2 to 4 times the price, not to mention the specific health risks of such products.
For those interested in earning an income with their work from home business opportunity offer, Melaleuca’s business model compensates those called, "marketing executives", a term it uses for business builders who refer customers. To date, Melaleuca has paid over $6 billion in referral commissions.
In order to make an informed decision about whether or not to open a shopping account, start an at home business, or both, arrangements for a free official Overview can be requested directly from Melaleuca Head Office at www.melaleuca.com. The Overview includes details about the company, products, price comparisons, and compensation plan for those interested in the referral income business model.
Alternatively, the easiest way to make contact is by completing the form at the bottom of this page.